Dunkin’ Donuts’ war on Starbucks
In late 2007, Dunkin’ Donuts made a surprising announcement: In a national taste test in 10 major U.S. cities, the chain had put its most popular brew up against Starbucks’ — and clobbered the coffee conglomerate, 58% to 42%.
The test was held even in two cities where Dunkin’ Donuts had a distinct disadvantage: Los Angeles, where the company doesn’t have a single store, and Starbucks’ hometown of Seattle. “We wanted to show that nationwide, people prefer Dunkin’ Donuts to the perceived leader,” says Frances Allen, the company’s brand-marketing officer
Coffee a great friend of many a student of knowledge.