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Dunkin’ Donuts’ war on Starbucks

Dunkin’ Donuts’ war on Starbucks

With the latte giant reeling from overexpansion and a softening economy, the doughnut maker took aim at its upscale rival. Now McDonald’s has joined the coffee fray as well. Can Starbucks pull through?

In late 2007, Dunkin’ Donuts made a surprising announcement: In a national taste test in 10 major U.S. cities, the chain had put its most popular brew up against Starbucks’ — and clobbered the coffee conglomerate, 58% to 42%.

The test was held even in two cities where Dunkin’ Donuts had a distinct disadvantage: Los Angeles, where the company doesn’t have a single store, and Starbucks’ hometown of Seattle. “We wanted to show that nationwide, people prefer Dunkin’ Donuts to the perceived leader,” says Frances Allen, the company’s brand-marketing officer

Coffee a great friend of many a student of knowledge.


http://articles.moneycentral.msn.com/Investing/StockInvestingTrading/dunkin-donuts-war-on-starbucks.aspx

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About seekerofsacredilm

The people of knowledge are the heirs of the Prophets and and they inherit knowledge. The one who takes knowledge is taking an ample share. And if someone travels a path in quest of knowledge, Allah will make his path to the Garden

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